An ongoing project of personal branding materials starting with a logotype an an emblem. Logotype consists of my name and surname, emblem of initials. Along with hand lettering that was a base for the design, I designed the color palette to put some life into simple letterforms.
Searching for the colors. The palette is based on white and bright blue with additional accent colors. The simple pattern is complementing the set.
And everything started like most of my projects - on paper. My first sketches were similar to most of the lettering I’ve done before - decorative, with big contrasts. In the end I decided the simpler style will let my work pop out more. My personal branding shouldn’t steal the show, my projects should.